Segment consumers by their lifestyle attitudes to discover their purchasing preferences.
Knowing consumers’ unique lifestyle attitudes has numerous business implications — from site selection to merchandising, to marketing. However, there has not been a dependable way to cluster consumers according to their lifestyle attitudes — until now.
The STI: LandScape™ product is an innovative neighborhood segmentation system created specifically to segment consumers by both traditional demographic factors and by their lifestyle attitudes. As a result, LandScape data goes far beyond other segmentation systems — and gives companies deeper levels of actionable consumer insight at the block-group level.
When you choose LandScape data to segment consumers, you gain more dependable geodemographic neighborhood segments, access to 21 unique Lifestyle and Environmental Indicators, and the option to view consumers’ real-world purchases on thousands of items.
STI: LandScape™ Features & Benefits
Because it is based on STI: PopStats™ population estimates, companies gain the most dependable segmentation of U.S. neighborhoods. According to the traditional measures of age, income, ethnicity, and more, LandScape has created 15 neighborhood segments and 72 categories across the U.S.
From health, to social, to crime, to the ecosystems, LandScape data’s Indicators target consumers with a whole new level of precision.
Mediamark’s consumer survey data is available on every neighborhood segment in the LandScape product, providing real-world insight on consumers’ current expenditures on household and personal items, leisure activities, and media selections.
No other neighborhood segmentation system delivers the depth and breadth of consumer lifestyle intelligence that LandScape data provides. If you want to gain greater knowledge of your consumers, LandScape data will provide the most detailed and actionable consumer views available today.
What can STI: LandScape™ data help you build today?
Test STI: LandScape™ in Your Trade Area
Unleash your research potential and enjoy greater confidence in your research — with today’s leading quarterly population and demographic data.